Packaging and an online shop for a specialty roaster
A bold packaging system and subscription shop that took a neighbourhood roastery from wholesale-only to a brand people buy direct.
- Client
- Orbit Coffee Roasters
- Year
- 2024
- Timeline
- 12 weeks
- Services
- Brand strategy & identity
- Websites & e-commerce
- Campaigns & content
The challenge
Orbit roasted some of the best coffee in the city, but almost all of it was sold in other people's cafes under other people's names. Its own bags were plain kraft paper with a sticker, and there was no way to buy online. To grow, Orbit needed a shelf presence that stood out and a shop that kept customers coming back.
Our approach
We designed a packaging system in which every origin gets its own colour and its own illustrated planet, so a full shelf reads like a solar system while each bag still stands on its own. Tasting notes moved to the front, written in plain words. The online shop puts subscriptions first, lets customers pause or swap a roast in two taps and tells the story of each farm without slowing anyone down.
The outcome
Subscriptions became Orbit's fastest-growing revenue line within a year, and three new stockists got in touch after spotting the bags on shelves.
- Active monthly subscribers
- 3,800
- Of revenue now sold direct
- 41%
- New stockists in the first quarter
- 3
The bags sell the coffee before anyone has tasted it. Our wholesale partners started asking for them too.
Lena Kowalski
Founder, Orbit Coffee Roasters