A digital home for a century of design
A new website and online collection for a design museum, plus the campaign that reopened its doors after a two-year renovation.
- Client
- Halden Design Museum
- Year
- 2023
- Timeline
- 20 weeks
- Services
- Websites & e-commerce
- Campaigns & content
The challenge
Halden holds more than forty thousand objects, yet fewer than two percent had ever been shown online. Its website was a ticket shop with an events list attached, and the museum was about to reopen after two years of renovation with no clear way to tell people what had changed.
Our approach
We designed the website around the collection rather than the calendar. Every object page is built from the museum's own catalogue, so curators can publish new pieces in minutes, and visitors can wander from a chair to its designer to the factory that made it. For the reopening we created a campaign that put single objects, shot up close, on posters across the city.
The outcome
Visitors now spend far longer exploring the collection online, the reopening weekend sold out, and the online collection has become a teaching resource for schools across the region.
- Objects online, up from 800
- 12,000
- Average time on collection pages
- 6 min
- Reopening weekend
- Sold out
The website finally does justice to what is in our stores. It has changed how people find us.
Ingrid Solberg
Director, Halden Design Museum