Turning three coastal hotels into one destination brand

01

The challenge

Saltmarsh owned three much-loved hotels on the same stretch of coast, each with its own name, logo and website. Guests rarely knew they were connected, and more than eighty percent of bookings came through third-party sites that took a heavy commission on every night.

02

Our approach

We brought the hotels together under one name and an identity drawn from the coastline itself: tide-washed colours, a typeface with a hand-set feel and a mark that adapts to each property. A new booking website lets guests compare all three hotels in one place and rewards them for booking direct. The launch campaign, shot over two weekends on location, sold the coast first and the rooms second.

03

The outcome

In its first season the group cut its reliance on booking sites dramatically, and more guests started splitting a single trip across two Saltmarsh hotels.